Posts

Showing posts from July, 2009

Burnie: Gateway to Tasmania’s Wild NorthWest

Image
Beyond the Ramparts of the Unknown

By Roderick Eime

Flying into the tiny north-western regional hub of Wynyard, you could easily imagine you are in the middle of nowhere – and that is why so many visitors come!

With a heritage that can be traced back to the early 19th Century, this far flung Van Diemen’s Land outpost was referred to in King George IV’s Royal Charter as “a huge tract of unsettled land, beyond the ramparts of the unknown.”

An easy 20 kilometre coastal drive from the working town of Burnie and a further 50 kilometres to Tasmania’s third largest city and Spirit of Tasmania ferry port, Devonport, Wynyard is perfectly placed to springboard nature lovers into the world-famous wilderness areas along the north and west coasts.

Before heading off into the wild, swing by Burnie and see why it is shaking off the outdated industrial character that has defined it for so long. At the Lactos Cheese Tasting and Sales Centre you can sample fine cheeses, including major brands Tasmanian …

Selling Out – Is franchising the new model for hotels in tougher times?

Image
What do sewing machines, cola, hamburgers and motor cars have in common? Answer: They made their success through franchising.

True. In 1856, when Isaac Merritt Singer needed to expand his sewing machine empire, his funds were exhausted from messy legal action over control of patents. Instead of paying his salesmen salaries to sell the new mass-produced device, he sold the rights to territories for which the owner (franchisee) paid a commission to Singer for each sale. Thus the modern concept of franchising was born.

Hamburger chains, automotive dealerships, soft drink bottlers and hotels followed suit and some the greatest brands in corporate history were born.

Hotels and accommodation chains took off after World War II, particularly in the USA. But like so many other franchise operations around this time, they suffered from lack of regulation. In 1979, the US Federal Trade Commission was given authority over franchising (Rule 436) and the market settled to allow familiar and reliable br…