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Showing posts from March, 2016

Writers, isn’t it about time we kicked the bucket list?

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Sometimes a cliche is thrashed to such a point it transcends even the definition of cliche. The term ‘Bucket List’ is one such overused phrase, beaten to a literary pulp.

Now that this term approaches its tenth birthday, I’m wondering whether those who use it with such gusto even recall its genesis? Clearly the creative geniuses who conceived the Malaysia Airlines promotion in 2014 had lost track of the meaning behind it.

“To enter, customers will need to tell Malaysia Airlines which destinations are on their must-see bucket list after booking their flight” the competition tag-line read. Of course, with two massive tragedies to deal with, references to buckets was less than ideal. Fortunately there were a couple of million astute readers ready to remind them of the folly of their words.

As a refresher to those who may have been living in a cave this last decade, the term ‘Bucket List’ refers to a wishlist of things to do or see before one ‘kicks the bucket’ ie dies.

While it may have…